MasterChef Italia Films Episode in Santorini
The popular Italian TV program, which routinely attracts1 million viewers, recently filmed an episode on Santorini. This comes at the initiative of the National Tourism Organization (GNTO).
The goal of the GNTO in snagging the show is to help promote culinary tourism in Greece. Included in the footage will be a traditional wedding in Santorini, and abundant examples of the island’s cuisine.
The enormous viewership of the program gives Santorini free exposure to a million or more potential Italian tourists. It will be broadcast in January, 2017 on Italy’s Sky Uno channel.