Thessaloniki Tourism on the Rise

A.D. Imperial Palace HotelGreece's second city is becoming an increasingly popular tourist destination, reports Greek Travel Pages (GTP). A survey by the Thessaloniki Hotels Association (THA) and a consulting firm was presented this week at the Holiday Inn Thessaloniki. In this, the sixth year of the survey, THA president Aristotle Thomopoulos declared that there was "basis for optimism."

Fully 97% of those surveyed said that they would recommend the city for work, pleasure, or conference events, while 96% of those visiting Thessaloniki return after their first visit for business or pleasure, expressing satisfaction with their hotels and hotel services.

On the downside, those surveyed believed improvements could be made in noise abatement, sidewalks, safety, public transport, and general cleanliness.

The survey reports that although hotel occupancy rates have increased, across the board rates for rooms remains low relative to other European cities.